Exact Copy
writing services
Accurate Creative Human
So... who are you?
Exact Copy are Richard Hurst and Victoria Glass.
Why are you called Exact Copy?
Because the copy we write is accurate, engaging and we are experts in TOV.
Whether you need help creating a brand voice that captures your dream audience’s attention, or a safe pair of hands to adopt your existing, trusted tone, Exact Copy have you covered.
Why are there two of you?
Good question.
Together we have decades of experience writing books, TV, theatre & comedy scripts, features, sales and marketing copy, reviews, listings, proof-reading, editing, ghostwriting, and SEO material.
We are also confident and skilled in the room – we know our way around a pitch meeting and both have plenty of experience behind a mic on live radio and podcasts. Richard has been known to pop up on the telly as a talking head and Victoria’s head once popped up in a pumpkin for a Flora margarine campaign.
We use each other as springboards for ideas and as a first audience to check our jokes are landing. When you hire one of us, you get the benefit of our combined wider experience.
And... are you married?
Yes.
Do you have any interests?
Yes, we do. Thanks for asking.
Victoria is a published author with particular expertise in food and drink. She once cooked her way through the alphabet in a year, so she definitely knows her artichokes from her elbow. Victoria has written columns and features for print and online media, including The Sunday Times, Great British Chefs, and Women’s Health Magazine and was the first ever food writer-in-residence at the Roald Dahl Museum & Story Centre. Victoria is an experienced content writer and creator whose work gets results. She’s worked as a food stylist for both editorial and video, so she’s as comfortable on a shoot as she is behind a keyboard.
Richard has written award-winning TV and stage shows, mainly in comedy. One of his stage shows has been running in Las Vegas for five years, and he also co-wrote and directed the West End's longest-running pantomime. As well as writing on the likes of Miranda and Secret Diary of a Call Girl, he also created and wrote BBC's Bluestone 42 which ran for three series.
Before all that, he had written reviews, listings and articles for a number of national titles and magazines, including The Independent, The Scotsman, and The Guardian.
He has run workshops in comedy and story at schools, universities and at professional levels, including for the advertising industry.
Television
Richard has written for television and stage. His work includes Miranda, Secret Diary of a Call Girl, The Rebel, and his own show, Bluestone 42 which ran for three series on the BBC.
He has an excellent grasp of story and is adept at creating or adopting the tone of voice of a character or a whole show.
His work has been nominated for Olivier Awards and BAFTAs, and has won RTS and British Comedy Awards.
Books
Victoria has written six cookbooks including Too Good To Waste, Deliciously Vintage and Deliciously Chocolatey.
She is skilled at writing accurately and to length, and has a warm and engaging tone.
Long-form articles, product description and SEO
We work regularly with Sous Chef, the UK’s leading online source for hard-to-find ingredients and cookware.
Victoria and Richard have written website copy, content and SEO material for the company's website, adhering to their well-informed yet playful tone of voice.
Victoria has written longform articles as part of product campaigns, like these on olive oil, as well as creating a plethora of recipes for their Bureau of Taste.
Victoria and Richard have also written brand and product descriptions across their website, such as Olive Oil, a Glogg Warmer and Gianduja Spread. They wrote SEO category descriptions such as these for Vegan Gifts, Tea Sets and Easter Eggs and Chocolates.
Features
Victoria has worked extensively for Great British Chefs. She has written articles and recipes for their website and socials, including human interest features, like this one on Roald Dahl's love of food, and brand and product-focussed pieces like these on sake, mead and franciacorta.
Content
Between them, Richard and Victoria have written for the BBC, The Huffington Post, The Guardian, The Evening Standard, The Scotsman, The Independent, Delicious Magazine and Women's Health .
Victoria has written branded content for numerous food and lifestyle brands, including Cath Kidston, Encona, Celebrity Cruises, and Lloyds Pharmacy. She has also written for charities such as Lipoedema UK.
Food styling
Victoria is an experienced recipe developer and food stylist, working from idea to execution. She’s worked on photography and video shoots for editorial and brand campaigns, including for her own books. She also wrote the Meltdown Birthday Cake recipe in Dolly Alderton’s Sunday Times bestselling memoir, Everything I Know About Love.
Peruvian Roast Chicken Salad
Korean Beef Bulgogi
Jerk Chicken Sub
Testimonials
Here's what some of our clients have said about us.
Dolly Alderton
Writer of Everything I Know About Love
"Good food writing can make me hungry, but Victoria's is so rich and funny that, by the time I've finished reading, I feel full up."
Susan Low
Deputy Editor, Delicious. Magazine
"Victoria's writing is fluent, clear and funny... If I were dictator of the world I’d make everyone who cooks read this book"
Miranda Hart
Richard wrote on all four series of the mutli-award winning Miranda
"Richard has been my longest-term writing collaborator for good reason - his eye for detail make his notes exceptional, and his brilliant brain for story clarity is rare in this industry."
Nicola Lando
Nicola is the founder and CEO of Sous Chef
"Victoria is a creative genius! She always comes up with fresh ideas. And develops them in an engaging and impactful style. Everything is carefully researched, to ensure the content is original and authoritative. I highly recommend her."
Mecca Ibrahim
Former Head of Marketing & Social Media at Great British Chefs
"Victoria is a great web content writer and puts across her points succinctly, but eloquently and with the ability to evoke emotions & actions. Her background in writing recipe books means that she knows food content inside out. She has great attention to detail and is an excellent researcher, who will always have a source for her words. She's also got a very good sense of humour and could always be relied upon to keep a positive, practical attitude, even with sometimes very tight deadlines."
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